Ted Humble-Smith is a London-based photographer and director who brings a sense of underlying magic to the meticulous conceptual images he creates for the luxury fashion, beauty, jewelry, and business worlds.

Bringing his attentive eye and deep relationship with nature into the built studio environment, Ted’s still life images are anything but static, as every photograph is infused with a sense of action or motion. His motion work shares the same vibrant spirit and a connection to the natural world.

A true polymath who works across a number of sectors, Ted is adept at bringing together teams of scientists, model-builders, engineers, doctors, mathematicians, sculptors, set designers and artists to create engaging imagery for his international clientele and personal projects.

Born on the South coast of England, much of Ted’s work is inspired by the ocean. He says, “The cycle of life exists around us in so many ways, everything has a cycle, creativity, plants, and animals. We and they are all moving the whole time,” and this point-of-view is reflected in his work.

When not in the studio, Ted, an ardent surfer, can be found outdoors near the sea or in the garden planting, pruning and nurturing his garden with his wife, and their son.

His recent large-scale series, “GREAT for Imagination,” was commissioned by the UK government’s GREAT Britain Campaign, in conjunction with the Intellectual Property Office, to creatively interpret four hundred years of original and ground-breaking patents. The project has been featured on BBC 1, and the sculptures and imagery are now being exhibited across Europe, showcasing British innovation four hundred years in the making. 

MacRobert 50, which celebrates the Royal Academy of Engineering’s MacRobert Award was exhibited at the National Science and Media Museum, In 2022 at The Edinburgh Science Festival, and featured by the BBC. Ted was invited to talk at the 2024 Edinburgh Science Festival about the creation of his imagery for The Royal Academy of Engineering.

Clients Include  
Avon, Bushmills, Cartier, Chrysler, Fendi, Graff, Glenfiddich ,Harrods, Hugo Boss, HM Gov, IPO, Jim Beam, John Frieda, L’Oréal, Mexx, Net-A-Porter, Omega, Ray- Ban, Rolex, Royal Academy of Engineering, Samsung, Samsonite, Smirnoff, SKII, Swarovski, Vertu, Waitrose. 

Editorial Titles Include
GQ, Harrods, Hunger Magazine, Porter, Vogue UK, Wonderland, Time Life. 

Fran Scott interviews Ted about his MacRobert Project.

For print sales please email info@humblesmth.com